Data-Driven Marketing Plans

That Work

Tired of setting revenue targets without a clear path to reach them?
Frustrated by the ups and downs of unpredictable sales?
Wishing you knew exactly which marketing tactics are driving results?

If this sounds like you, I can help.

Here’s why you’re stuck

You're setting strategic goals but not breaking them down into the specific actions that will make achieving them easy.

You want to grow your business but it's unclear how many new customers you need, how many leads it will take, where they should come from to maximize your ROI, and how much it really costs to get where you want to go.

I've spent 15 years helping organizations large and small break big growth goals into clear marketing and operational action plans.

And I can help you do the same.

Let's say you want to grow your revenue by 30% this year.

  • How many customers do you need?

  • How many will be new vs returning?

  • Which marketing channels will you use to drive them?

    How much does it cost to acquire customers using those channels?

If you don’t have answers supported by real-world data, I'm sorry to tell you but your goal is just a wish.

Work with me and I'll help you turn your goal into a plan that you can feel confident in. 

Know exactly how to crush your growth goals

Hit target

Hit or exceed your targets and know why you succeeded so you can build a repeatable plan.

Maximize your budget

Instead of guessing how to allocate your marketing budget, invest in channels designed to hit your targets.

Achieve clarity

Go from reinventing the wheel each quarter to proactive iteration and improvement.

Testimonials

  • "We hired Melissa to help solve a costly and frustrating problem that we couldn't figure out alone. We were spending tens of thousands on Google ads to drive appointments but couldn't figure out if the investment was paying off or if we were wasting money. Melissa came in and quickly identified the gaps in our marketing funnel. She calculated the ROI on our campaigns and showed us that our process was broken. Thankfully she was able to create a plan to solve our problems and make our campaigns significantly more effective. After that, we enlisted her ongoing support with many other marketing improvement projects."

    -Jordan Tait
    Fractional CEO of Midtown Chimney Sweeps

  • Petroglyph Development Group (owned by Snuneymuxw First Nation) was launching both a second location of Coast Salish Canna - a cannabis retailer - and new, redeveloped retail market space near the Departure Bay Ferry Terminal on Vancouver Island. We needed strategic support and a second set of hands / eyes on planning the launch activities for both the store and the market, including launching a revised website for Coast Salish Canna and planning a launch event.

    Melissa’s expertise in retail marketing and related project management was a huge help to our project. She provided both strategic and tactical support, which played a key role in the launch of our store, positioning it within our broader retail marketplace. Despite the challenges of working in a start-up environment, Melissa’s ability to adapt, manage shifting priorities, and meet stakeholder expectations on budgets and timelines was impressive. She quickly earned the trust of the team and shared her extensive knowledge in a collaborative way, ensuring all stakeholders were engaged. Melissa was a pleasure to work with, and her contributions ensured a smooth and successful launch.

    -Andrew Sutherland

    Communications Manager, Snuneymuxw First Nation

  • As the sole marketing professional at Midtown Chimney Sweeps, I knew I was missing some of the skills and knowledge needed to take our business to the next level. Melissa and I not only tackled some crucial projects—like working on flattening our seasonality curve, boosting repeat business earlier in the year, and increasing our website's conversion rate—but we also focused on building my skills in vendor management, paid search, email marketing, SEO and reporting. 

    The one-on-one coaching sessions were INVALUABLE. I have seen significant improvement in my confidence and technical abilities, which directly translated into tangible results for Midtown. 

    Since implementing our 2024 SEO strategy, which included improving our existing landing pages and creating additional ones, we've seen a 20% increase in organic search traffic. Plus, our website optimization efforts have driven an 8% increase in click-to-call actions taken from the website YoY.

    I absolutely recommend working with Melissa! Her expertise and support were key to both my personal and professional growth and her contribution continues to be a huge part of our marketing initiatives success! Thank you Melissa!!

    -Christina Smith

    Director Of Marketing and Franchise Development

  • I was the partner in charge of marketing and sales at Yield Branding, a boutique branding firm based in Toronto. Our website was impactful and relatively functional, but it wasn't delivering the lead generation traffic we needed to fill our sales pipeline. Every time we launched a program, we got more leads but the quality plummeted. And we didn't know how to fix it.
    We engaged Melissa Mewdell for two tranches of work: Initially, to conduct a thorough website performance audit, particularly traffic flow to dimensionalize our problem. Then, we asked for a series of conversion optimization recommendations, most of which were implemented. The changes resulted in an 4x improvement in lead generation from the website without compromising the quality of the leads. Based on this success we asked Melissa to develop a UTM strategy to track performance of all our digital marketing efforts to the website.
    Melissa's approach was highly professional and thorough; she wasn't afraid to tell us what we needed to hear, not what we wanted to hear. She gave us close personal attention and made herself available to fit our tight schedule, so she was able to deliver all the work on time. I would recommend Melissa's consulting service to any firm that needs a comprehensive digital marketing strategy to accelerate their business performance.

    -Ted Nation, former President of Yield Branding

The Process

I transform revenue targets into meaningful marketing and operational goals. Then, I create a marketing plan specifically designed to hit target by using your businesses’ performance data.

Define Actionable Targets

I translate your revenue targets into actionable marketing and operational KPIs - for example, total customers needed, new vs repeat, website traffic, sales calls, conversion rate, etc.

Assess Existing Performance

I audit your existing marketing and operational performance to determine the gap between your current state and what’s needed to achieve your revenue goals.

Create Marketing Plan

I create a marketing plan designed to close the gap between your existing level of performance, and what’s needed to hit target. This plan also includes a budget recommendation, based on your historical marketing costs and real-world data.

Other Services

  • Not sure if your marketing plan / marketing execution is driving the results you need? I am available to conduct a marketing audit to help you determine what’s working, what’s not and why so you can improve your execution and results.

  • Get the benefit of a seasoned marketer, well versed in team leadership, marketing strategy, budgeting, analysis and tactical execution, without needing to commit to a full time employee.

  • For companies with an inexperienced team, or with team members who need mentorship to improve their strategic planning or analysis skills, I offer 1:1, hour-long coaching sessions.

  • With more than 15 years of omni-channel tactical execution experience, I am available to assist my clients in executing their marketing plans.

Schedule a complimentary consultation

Ready to start realizing the revenue you want? Schedule a free 60-minute consultation to review your needs.